Mary E. Madden, AICP
mary@ferrell-madden.com
PROFESSIONAL EXPERIENCE
Ferrell Madden LLC (formerly Geoffrey Ferrell Associates), Principal 2002 - present
U.S. Department of Housing and Urban Development 1993 to 2001
Assistant Deputy Secretary for Field Policy and Management - Washington, DC
Special Assistant to the Southwest Secretary’s Representative - Fort Worth, TX
Special Assistant to the Secretary - Washington, DC
Special Assistant to the Assistant Secretary for Congressional Relations - Washington, DC
The Mayors’ Institute on City Design, Assistant Coordinator 1989 to 1991
Arkansas Historic Preservation Program, Preservation Technician 1986 to 1987
URBAN DESIGN, TOWN PLANNING, & FORM-BASED CODES
• Overland Park Form Districts, Overland Park KS. Public participation charrette, master plan and form-based code to regulate redevelopment and urbanization of 3 Urban Centers including the historic downtown. 2009 - ongoing
• Portsmouth Uptown D2 District, Portsmouth VA. Public participation charrette, master plan and form-based code to direct redevelopment and revitalization of parallel 2-mile corridors and surrounding mixed-use district, adjacent to historic downtown. 2008 - 2009
• Pearl District Pilot Form-Based Code, Tulsa OK. Form-based code for a mixed-use redevelopment district adjacent to downtown. 2009 - ongoing
• Oklahoma City Community College Campus Master Plan, Oklahoma City OK. 2008 - 2009
• Urban Centers Toolkit, Prince George’s County MD. Form-based code to implement mixed-use town center development in a suburban county. 2007 - 2009
• Fairfax Boulevard Charrette & Form-Based Code, Fairfax VA – with Dover Kohl & Partners. Public charrette to study infill opportunities and pedestrian improvements along a three-mile stretch of an arterial thoroughfare. 2007 – 2008
• Landover Sector Plan and Charrette, Prince George’s County MD – with Rhodeside & Harwell. 2007 –2009
• Heart of Peoria Implementation Charrette, District Master Plans and Form-Based Code, Peoria IL 2006-2007
• Birmingham Triangle Charrette & Form-Based Code, Birmingham MI – with LSL Planning. 2007
• Marquette Downtown Waterfront District Form-Based Code, Marquette MI. 2006 - 2007
• Broad Avenue Revitalization District, Memphis TN – with Code Studio. Led public participation charrette to create master plan for infill redevelopment of an underutilized industrial area and excess highway right-of-way. 2005-2006
• Mercer Crossing Plan & Form-Based Code: Farmers Branch TX. 2005-2006
• Fayetteville City Plan 2025, Fayetteville, AR – Dover Kohl & Partners charrette team member for city comprehensive plan update. 2006
• DART Station Area Master Plan and Form-Based Code, Farmers Branch TX. 2004-2005
Project received the 2007 Driehaus Form-Based Code Award and the 2005 Texas APA Current Planning Award.
• Fremont Form-Based Development Code, Fremont MI – with LSL Planning. Public participation charrette and codes for new, form-based, city-wide zoning ordinance. 2005
• Downtown Redevelopment Master Plan, Fayetteville, AR – Dover Kohl & Partners charrette team member. 2005
• EPA Smart Growth Assistance Team, College Park MD. 2005
• EDO Huning Highlands Code Revisions & Architectural Standards, Albuquerque NM. 2004-2005
• Huron Township Tomorrow, Traditional Town and Country Planning Day, Huron Charter Township MI. 2003
• Columbia Pike Master Plan and Form-Based Code, Arlington County VA – with Dover Kohl & Partners. Public participation charrette, master plan and form-based codes directing infill redevelopment. 2002-2003
PROFESSIONAL ACTIVITIES, PUBLICATIONS, & AWARDS
• Jury Chair, 2009 Driehaus Form-Based Code Awards
• Juror for the 2008 Driehaus Form-Based Code Awards
• National Charette Institute Best Practices Report 2008 – Contributor
• “Place Making with Form-Based Codes” – Co-Author, published in Urban Land magazine, September 2006
• 2005 Texas APA Planning Award & 2007 Driehaus Form-Based Code Award – Farmers Branch DART Station Area
• Codifying New Urbanism: How to Reform Municipal Land Development Regulations – Contributor, published jointly by the Congress for the New Urbanism and the American Planning Association (PAS 526), 2004.
• Form-Based Codes Institute, Founding Board Member
• Memberships: American Institute of Certified Planners; American Planning Association; Congress for the New Urbanism; Washington DC Chapter of CNU, Charter Member
SPEAKING ENGAGEMENTS
• Osher Lifelong Learning Institute (OLLI), Town Hall Lecture, Oklahoma State University, Speaker, Sustainable Urbanism: Rethinking Development Regulations. Stillwater, OK. 2010
• Oklahoma AIA Annual Meeting – Speaker, Stillwater, OK. 2009
• Congress for the New Urbanism (CNU) 17 – Panel Moderator, Denver CO. 2009
• CNU XVI – Panelist, Austin TX. 2008
• NCI Expert Chat: The RFP Template, web-based seminar – Speaker. 2007
• ULI Mixed-Use Development Conference – Speaker, Toronto, Canada. 2007
• 6th Annual New Partners for Smart Growth Conference – Speaker, Los Angeles CA. 2007
• Compact Development: Building a Better Toolkit – Speaker, ULI/NMHC forum, Washington DC. 2006
• APA National Conference – Speaker, Making Form-Based Codes Work with Economic Revitalization, San Antonio, TX. 2006
• Michigan Society of Planning/Michigan Chapter ASLA Spring Institute – Speaker on Form-Based Codes. 2005
• Michigan Society of Planning Annual Meeting – Form-Based Code workshop, Grand Rapids MI. 2004
TEACHING EXPERIENCE
• Adjunct Faculty, Oklahoma State University, Department of Horticulture & Landscape Architecture, Stillwater, OK – Land Use and Community Planning. Spring 2009
• Adjunct Faculty, Virginia Polytechnic University, Department of Urban Affairs and Planning, Alexandria Campus – Urban Planning Studio. Fall 2005
• Instructor, Form-Based Codes 101, 201, & 301 – Seminars for Mid-Career Professionals – Alexandria VA/Virginia Tech; New Brunswick NJ/Rutgers; Fort Worth TX; Phoenix AZ/Arizona State; Atlanta GA/Atlanta Regional Commission, and Oak Park IL. 2005 – ongoing
EDUCATION
University of Virginia, School of Architecture, Charlottesville, VA - Master of Urban and Environmental Planning, 1989
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