Mary E. Madden, AICP


Ferrell Madden LLC (formerly Geoffrey Ferrell Associates), Principal 2002 - present

U.S. Department of Housing and Urban Development 1993 to 2001

Assistant Deputy Secretary for Field Policy and Management - Washington, DC

Special Assistant to the Southwest Secretary’s Representative - Fort Worth, TX

Special Assistant to the Secretary - Washington, DC

Special Assistant to the Assistant Secretary for Congressional Relations - Washington, DC

The Mayors’ Institute on City Design, Assistant Coordinator 1989 to 1991

Arkansas Historic Preservation Program, Preservation Technician 1986 to 1987


Overland Park Form Districts, Overland Park KS.  Public participation charrette, master plan and form-based code to regulate redevelopment and urbanization of 3 Urban Centers including the historic downtown. 2009 - ongoing

Portsmouth Uptown D2 District, Portsmouth VA.  Public participation charrette, master plan and form-based code to direct redevelopment and revitalization of parallel 2-mile corridors and surrounding mixed-use district, adjacent to historic downtown.  2008 - 2009

 Pearl District Pilot Form-Based Code, Tulsa OK. Form-based code for a mixed-use redevelopment district adjacent to downtown. 2009 - ongoing

 Oklahoma City Community College Campus Master Plan, Oklahoma City OK. 2008 - 2009

Urban Centers Toolkit, Prince George’s County MD. Form-based code to implement mixed-use town center development in a suburban county. 2007 - 2009

Fairfax Boulevard Charrette & Form-Based Code, Fairfax VA – with Dover Kohl & Partners. Public charrette to study infill opportunities and pedestrian improvements along a three-mile stretch of an arterial thoroughfare.  2007 – 2008

Landover Sector Plan and Charrette, Prince George’s County MD – with Rhodeside & Harwell. 2007 –2009

Heart of Peoria Implementation Charrette, District Master Plans and Form-Based Code, Peoria IL 2006-2007

Birmingham Triangle Charrette & Form-Based Code, Birmingham MI – with LSL Planning. 2007

Marquette Downtown Waterfront District Form-Based Code, Marquette MI. 2006 - 2007

Broad Avenue Revitalization District, Memphis TN – with Code Studio. Led public participation charrette to create master plan for infill redevelopment of an underutilized industrial area and excess highway right-of-way. 2005-2006

Mercer Crossing Plan & Form-Based Code: Farmers Branch TX. 2005-2006

Fayetteville City Plan 2025, Fayetteville, AR – Dover Kohl & Partners charrette team member for city comprehensive plan update. 2006

DART Station Area Master Plan and Form-Based Code, Farmers Branch TX. 2004-2005

Project received the 2007 Driehaus Form-Based Code Award and the 2005 Texas APA Current Planning Award.

Fremont Form-Based Development Code, Fremont MI – with LSL Planning. Public participation charrette and codes for new, form-based, city-wide zoning ordinance. 2005

Downtown Redevelopment Master Plan, Fayetteville, AR – Dover Kohl & Partners charrette team member. 2005

EPA Smart Growth Assistance Team, College Park MD. 2005

EDO Huning Highlands Code Revisions & Architectural Standards, Albuquerque NM. 2004-2005

Huron Township Tomorrow, Traditional Town and Country Planning Day, Huron Charter Township MI. 2003

Columbia Pike Master Plan and Form-Based Code, Arlington County VA – with Dover Kohl & Partners. Public participation charrette, master plan and form-based codes directing infill redevelopment. 2002-2003


Jury Chair, 2009 Driehaus Form-Based Code Awards

Juror for the 2008 Driehaus Form-Based Code Awards

National Charette Institute Best Practices Report 2008 – Contributor

“Place Making with Form-Based Codes” – Co-Author, published in Urban Land magazine, September 2006

2005 Texas APA Planning Award & 2007 Driehaus Form-Based Code Award – Farmers Branch DART Station Area

Codifying New Urbanism: How to Reform Municipal Land Development Regulations – Contributor, published jointly by the Congress for the New Urbanism and the American Planning Association (PAS 526), 2004.

Form-Based Codes Institute, Founding Board Member

 Memberships: American Institute of Certified Planners; American Planning Association; Congress for the New Urbanism; Washington DC Chapter of CNU, Charter Member


Osher Lifelong Learning Institute (OLLI), Town Hall Lecture, Oklahoma State University, Speaker, Sustainable Urbanism: Rethinking Development Regulations. Stillwater, OK. 2010

Oklahoma AIA Annual Meeting – Speaker, Stillwater, OK. 2009

Congress for the New Urbanism (CNU) 17 – Panel Moderator, Denver CO. 2009

CNU XVI – Panelist, Austin TX. 2008

NCI Expert Chat: The RFP Template, web-based seminar – Speaker. 2007

ULI Mixed-Use Development Conference – Speaker, Toronto, Canada. 2007

6th Annual New Partners for Smart Growth Conference – Speaker, Los Angeles CA. 2007

Compact Development: Building a Better Toolkit – Speaker, ULI/NMHC forum, Washington DC. 2006

APA National Conference – Speaker, Making Form-Based Codes Work with Economic Revitalization, San Antonio, TX. 2006

Michigan Society of Planning/Michigan Chapter ASLA Spring Institute – Speaker on Form-Based Codes. 2005

Michigan Society of Planning Annual Meeting – Form-Based Code workshop, Grand Rapids MI. 2004


Adjunct Faculty, Oklahoma State University, Department of Horticulture & Landscape Architecture, Stillwater, OK – Land Use and Community Planning. Spring 2009

 Adjunct Faculty, Virginia Polytechnic University, Department of Urban Affairs and Planning, Alexandria Campus – Urban Planning Studio. Fall 2005

Instructor, Form-Based Codes 101, 201, & 301 – Seminars for Mid-Career Professionals – Alexandria VA/Virginia Tech; New Brunswick NJ/Rutgers; Fort Worth TX; Phoenix AZ/Arizona State; Atlanta GA/Atlanta Regional Commission, and Oak Park IL.  2005 – ongoing


University of Virginia, School of Architecture, Charlottesville, VA - Master of Urban and Environmental Planning, 1989

Princeton University, Princeton, NJ - Bachelor of Arts in Architecture, 1986